{"id":213,"date":"2022-08-23T11:21:01","date_gmt":"2022-08-23T11:21:01","guid":{"rendered":"http:\/\/teapot.1155.sk\/?post_type=project&p=213"},"modified":"2023-05-02T15:49:07","modified_gmt":"2023-05-02T15:49:07","slug":"csob","status":"publish","type":"project","link":"https:\/\/www.teapotvfx.com\/sk\/project\/csob\/","title":{"rendered":"\u010cSOB"},"content":{"rendered":"

Rok: 2021
Farebn\u00e9 Korekcie + VFX<\/h4>\n\n\n\n

Agent\u00fara: MUW Saatchi & Saatchi<\/a>
Produkcia: Filmaari<\/a><\/h5>\n\n\n\n

V spotoch do reklamn\u00fdch kampan\u00ed Poistenie, Peklo a Burger na\u0161e \u0161t\u00fadio realizovalo vizu\u00e1lne efekty a Color Grading. Na spolupr\u00e1cu n\u00e1s v roku 2021 oslovilo partnersk\u00e9 produk\u010dn\u00e9 \u0161t\u00fadio Filmaari.
\nPrv\u00e1 kampa\u0148 sa s\u00fastre\u010fuje na propag\u00e1ciu \u00farazov\u00e9ho poistenia Spirit od \u010cSOB. V s\u00e9rii nieko\u013ek\u00fdch vide\u00ed vystupuje profesion\u00e1lny kaskad\u00e9r na bicykli a vysvet\u013euje div\u00e1kom, ako vyviaznu\u0165 bez zranenia napr\u00edklad pri zr\u00e1\u017eke s autom. U\u010d\u00ed div\u00e1kov techniku ako po n\u00e1raze preletie\u0165 cez kapotu a dopadn\u00fa\u0165 na zem. Alebo ako bezpe\u010dne padn\u00fa\u0165 z bicykla pokia\u013e jazdia cez elektri\u010dkov\u00fa tra\u0165 a zapadne im koleso medzi ko\u013eaje. V tomto projekte na\u0161e \u0161t\u00fadio pracovalo na Color Gradingu. Ke\u010f\u017ee klipy s\u00fa pomerne zlo\u017eito nakr\u00facan\u00e9 a boli pou\u017eit\u00e9 r\u00f4zne kamery bolo d\u00f4le\u017eit\u00e9 zladi\u0165 charakter obrazu v jednotnom \u0161t\u00fdle. Ide v\u017edy o jednu situ\u00e1ciu, av\u0161ak nakr\u00facan\u00e1 bola v r\u00f4znych kamer\u00e1ch, z dronu, klasickej kamery a r\u00fdchlobe\u017enej kamery. Obraz sme zjednocovali aby z\u00e1bery vizu\u00e1lne sedeli. Po technick\u00fdch farebn\u00fdch korekci\u00e1ch, ktor\u00fdch \u00falohou je obraz zo v\u0161etk\u00fdch zdrojov takzvane \u201evyrovna\u0165\u201c sme realizovali kreat\u00edvny grading dop\u013a\u0148an\u00edm modrej farebnej palety, zv\u00fdraz\u0148ovali tv\u00e1r akt\u00e9ra a celkovo pom\u00e1hali obrazu ma\u0165 viac \u201e\u0161\u0165avy\u201c.<\/p>\n\n\n\n

V projekte Peklo sme realizovali kreat\u00edvne vizu\u00e1lne efekty a Color Grading. Ide o reklamu na bankov\u00fd \u00fa\u010det a investovanie do spolo\u010densky zodpovedn\u00fdch fondov. Do klipu sme vytvorili vizu\u00e1lny efekt horiaceho stromu, ktor\u00fd bol kombin\u00e1ciou nami vytvoren\u00e9ho efektu a \u0161peci\u00e1lneho efektu re\u00e1lneho horiaceho stromu. Na p\u013eaci strom zap\u00e1lili pomocou hor\u013eav\u00e9ho g\u00e9lu a my sme potom v postprodukcii zv\u00e4\u010d\u0161ili plamene a dotvorili horiaci efekt. Okrem toho je v klipe pou\u017eit\u00fd poh\u013ead cez teplotn\u00fa kameru. Nejde v\u0161ak o re\u00e1lnu termo kameru ale poh\u013ead nami vytvoren\u00fd pomocou vizu\u00e1lnych efektov. Obraz bol nato\u010den\u00fd klasickou produk\u010dnou kamerou. Vytvorili sme \u0161tylizovan\u00fd vizu\u00e1l teplotnej kamery. Vyselektovali sme jednotliv\u00e9 farby a jasy a k nim priradili teplotn\u00fa \u0161k\u00e1lu. \u010ci\u017ee sme si vytvorili vlastn\u00fa farebn\u00fa stupnicu ktor\u00e1 evokovala obraz term\u00e1lnej kamery.<\/p>\n\n\n\n

Spot Burger, takisto reklama na bankov\u00fd \u00fa\u010det \u010cSOB a investovanie, sa zaober\u00e1 t\u00e9mou bud\u00facnosti, v ktorej je na\u0161a plan\u00e9ta zamoren\u00e1 plastami a plastov\u00fdm odpadom. Vytv\u00e1ra fikt\u00edvnu situ\u00e1ciu. Food bloger analyzuje a recenzuje jedlo bud\u00facnosti, hamburger pripraven\u00fd z plastov. Na\u0161ou \u00falohou bol kreat\u00edvny Color Grading. Farebne sme pod\u010diarkli sterilnos\u0165 cel\u00e9ho prostredia: okno, ve\u013ek\u00fd \u010dierny priestor akoby kuchy\u0148a a kovov\u00e9 stoly. A vytiahli farby jednotliv\u00fdch plastov\u00fdch zlo\u017eiek burgra. V klipe sa pracovalo s umel\u00fdmi rekvizitami a bola zvolen\u00e1 sc\u00e9nografia jedla vytvoren\u00e9ho z re\u00e1lnych plastov\u00fdch materi\u00e1lov. Opekaj\u00faca sa cibu\u013eka v spomalenom z\u00e1bere boli v skuto\u010dnosti plastov\u00e9 kr\u00fa\u017eky. Opekaj\u00face sa \u010derven\u00e9 m\u00e4so buble wrap f\u00f3lie, \u017eem\u013ea je z polystyr\u00e9nu, at\u010f. Zna\u010dne sme \u0161tylizovali jednotliv\u00e9 farebn\u00e9 elementy burgru, f\u00f3lie alias m\u00e4so na \u010derveno, om\u00e1\u010dku na fialovo, \u017elt\u00fd element plastu ako syr. V z\u00e1vere sme urobili celkov\u00fd grading \u017eelanej atmosf\u00e9ry.<\/p>","protected":false},"featured_media":475,"template":"","project_category":[8],"class_list":["post-213","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-advertisements"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/project\/213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/media\/475"}],"wp:attachment":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/media?parent=213"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/project_category?post=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}