Podie\u013eali sme sa na vzniku propaga\u010dn\u00e9ho videa pre nov\u00fd typ technol\u00f3gie roz\u0161\u00edrenej reality (augmented reality \u2013 AR). Ke\u010f\u017ee nie\u010do ako AR sa \u0165a\u017eko sn\u00edma kamerou, oslovili n\u00e1s, aby sme ju vizualizovali pomocou vizu\u00e1lnych efektov. Pointov bolo uk\u00e1za\u0165 div\u00e1kom \u010do uvidia po nasaden\u00ed helmy s AR. Realizovali sme superv\u00edziu na p\u013eaci, match mooving, \u010di\u017ee vysledovanie pohybu kamery a objektov v z\u00e1bere, aby sa dal efekt vsadi\u0165 priamo do videa, kompoziting fin\u00e1lneho efektu a Color Grading.<\/p>\n\n\n\n
Na\u0161e \u0161t\u00fadio participovalo priamo na produkcii videa vo \u0160vaj\u010diarsku. Spot sa nakr\u00facal v unik\u00e1tnych priestoroch univerzity s\u00eddliacej v architektonicky zauj\u00edmavej budove. Jej podlaha nie je vodorovn\u00e1, je v r\u00f4znych uhloch, zakriveniach a vonkaj\u0161ie steny s\u00fa cel\u00e9 presklen\u00e9.
\nIde o jednoz\u00e1berov\u00e9 video bez strihu. Pre vizu\u00e1lne efekty je tak\u00fdto typ klipu ve\u013ek\u00e1 v\u00fdzva. V obraze toti\u017e ch\u00fdba prestrih, mo\u017enos\u0165 \u201eskry\u0165\u201c efekt. Video je nakr\u00faten\u00e9 z tzv. first person view, \u010di\u017ee z poh\u013eadu jednej osoby, div\u00e1ka a priamo kop\u00edruje z\u00e1\u017eitok \u010dloveka pou\u017e\u00edvaj\u00faceho helmu s AR. Pre potreby nakr\u00facania vznikla helma s kamerou. T\u00fa mal na hlave re\u017eis\u00e9r a s\u00e1m rozhodoval o poh\u013eade kamery i \u010do bude v z\u00e1bere nasledova\u0165. Ruky \u00fa\u010dinkuj\u00face vo videu s\u00fa teda ruky re\u017eis\u00e9ra Daniela Rih\u00e1ka.<\/p>\n\n\n\n
V \u00favode bolo na\u0161ou \u00falohou navrhn\u00fa\u0165 ako dan\u00fd z\u00e1ber v\u00f4bec nasn\u00edma\u0165, aby sme do\u0148 mohli dosadi\u0165 vizu\u00e1lne efekty. VFX v klipe toti\u017e reprezentuj\u00fa presne to \u010do t\u00e1to technol\u00f3gia dok\u00e1\u017ee prida\u0165 do obrazu. Napr\u00edklad animovan\u00e9 n\u00e1pisy, ktor\u00e9 sleduj\u00fa postavy h\u00fdbaj\u00face sa v obraze. Pokia\u013e sa u\u017e\u00edvate\u013e zah\u013ead\u00ed na postavu, technol\u00f3gia vygeneruje inform\u00e1cie o nej ako meno \u010di email a n\u00e1pisy sa zobrazia priamo ved\u013ea. Video vizu\u00e1lne demon\u0161truje aj \u010fal\u0161ie mo\u017enosti AR. Ak moder\u00e1tor videa vystrie ruku do priestoru zjav\u00ed sa 3D \u017eirafa. M\u00f4\u017ee \u0148ou pohybova\u0165 v obraze a ot\u00e1\u010da\u0165 si ju na ruke. Alebo ke\u010f pou\u017e\u00edvate\u013e AR vlo\u017e\u00ed ruku do z\u00e1beru, pred o\u010di mu vlet\u00ed kolibr\u00edk. Tento efekt demon\u0161truje mo\u017enos\u0165 zaostrovania a rozostrovania v r\u00e1mci AR a h\u013abku obrazu. To je aj benefitom tejto technol\u00f3gie. Vie preostri\u0165 na detail v obraze, \u010di rozmaza\u0165 videnie, \u010do je prirodzenej\u0161ie pre pozeraj\u00faceho sa div\u00e1ka. 3D modely vystupuj\u00face vo videu boli realizovan\u00e9 v externom prostred\u00ed.<\/p>\n\n\n\n
In addition to creating visual effects, we also performed color grading to complement the lighting and set limitations. We worked with CREAL 3D, a Swiss startup that specializes in electronics, engineering, and AR technology, to produce the video in 2019, and continued our collaboration in 2022 & 2023.<\/p>","protected":false},"featured_media":474,"template":"","project_category":[8],"class_list":["post-435","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-advertisements"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/project\/435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/media\/474"}],"wp:attachment":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/media?parent=435"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/project_category?post=435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}