{"id":449,"date":"2022-09-16T14:17:24","date_gmt":"2022-09-16T14:17:24","guid":{"rendered":"https:\/\/www.teapotvfx.com\/?post_type=project&#038;p=449"},"modified":"2023-05-02T15:41:35","modified_gmt":"2023-05-02T15:41:35","slug":"sokra","status":"publish","type":"project","link":"https:\/\/www.teapotvfx.com\/sk\/project\/sokra\/","title":{"rendered":"Sokra"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Rok: 2021-2022<br>CGI - 3D Anim\u00e1cia<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Agent\u00fara: <a href=\"https:\/\/www.zaraguza.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zaraguza<\/a><\/h5>\n\n\n\n<p>Na k\u013e\u00fa\u010d sme kompletne vyprodukovali s\u00e9riu troch animovan\u00fdch CGI spotov. Pre\u0161li sme cel\u00fdm kreat\u00edvnym procesom od rozz\u00e1berovania liter\u00e1rneho scen\u00e1ra, cez tvorbu storyboardu, 3D post\u00e1v a prostredia, v\u00fdrobu animaticu, a\u017e po farebn\u00fa a materi\u00e1lov\u00fa finaliz\u00e1ciu, anim\u00e1ciu a rendering. Okrem vizu\u00e1lu a obsahu sme zabezpe\u010dili zvukov\u00fa produkciu a postprodukciu a strih klipov.<\/p>\n\n\n\n<p>Po schv\u00e1len\u00ed storyboardu sme pre ka\u017ed\u00fd spot vyrobili samostatn\u00fd animatic. Ide o ve\u013emi zjednodu\u0161en\u00fa animovan\u00fa verziu kone\u010dn\u00e9ho klipu. Nie je v \u0148om e\u0161te kone\u010dn\u00e9 svietenie, farebnos\u0165, materi\u00e1l \u010di prostredie. Av\u0161ak, animatic je v procese tvorby 3D spotov mimoriadne d\u00f4le\u017eit\u00fdm krokom, preto\u017ee obsahuje tajming ka\u017edej akcie. Klient tak z\u00edska predstavu o d\u013a\u017eke, tempe a rytme bud\u00facej anim\u00e1cie. Okrem toho sl\u00fa\u017ei ako predloha k tvorbe zvukovej stopy a hudby. Reklamn\u00e9 spoty maj\u00fa \u010das presne vymedzen\u00fd a preto je zladenie obsahu a \u010dasu z\u00e1sadnou podmienkou. Ke\u010f\u017ee pre animovan\u00fd 3D reklamn\u00fd spot sa v\u0161etky obsahy pracne vyr\u00e1baj\u00fa, dalo by sa poveda\u0165 pol\u00ed\u010dko po pol\u00ed\u010dku, je animatic priestorom na ujasnenie si presnej podoby spotu. A to \u0161etr\u00ed \u010das a rozpo\u010det.<\/p>\n\n\n\n<p>Popri tvorbe storyboardov a animaticov sme pracovali na vizu\u00e1lnej podobe 3D charakterov a postavi\u010diek. Vych\u00e1dzali sme zo sk\u00edc a podkladov od agent\u00fary. Odrazili sme sa od z\u00e1kladnej idey a na z\u00e1klade nej vytvorili dizajny. Po schv\u00e1len\u00ed 3D modelov sme im n\u00e1sledne vytvorili takzvan\u00e9 rigi a pripravili ich na anim\u00e1ciu. Paralelne s postavami a charaktermi sme navrhovali a modelovali sc\u00e9nografiu. V tomto pr\u00edpade i\u0161lo o fikt\u00edvnu talentov\u00fa show pre tuniaky. Porotca vyberal tie najlep\u0161ie tuniaky pre produkty Sokra.<\/p>\n\n\n\n<p>\u010eal\u0161\u00edm krokom v procese tvorby animovan\u00e9ho 3D spotu je look development. Ide o doladenie modelov post\u00e1v a sc\u00e9nografie pomocou materi\u00e1lu a text\u00fary, ktor\u00fdch schva\u013eovanie bolo v tomto projekte spojen\u00e9 s tvorbou prezenta\u010dn\u00fdch obr\u00e1zkov na soci\u00e1lne siete, v ktor\u00fdch postavi\u010dka porotcu p\u00f3zovala v \u0161pecifickej svetelnej situ\u00e1cii. Nasleduje fin\u00e1lna anim\u00e1cia pod\u013ea animaticu a svietenie nasledovan\u00e9 renderingom. Po tomto kroku sa u\u017e pracuje s 2D obrazom, tak\u017ee kroky ako kompoziting jednotliv\u00fdch elementov a fin\u00e1lne farebn\u00e9 korekcie. Na kampa\u0148 pre klienta Sokra n\u00e1s v roku 2021 oslovila kreat\u00edvna agent\u00fara Zaraguza.<\/p>","protected":false},"featured_media":450,"template":"","project_category":[8],"class_list":["post-449","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-advertisements"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/project\/449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/media\/450"}],"wp:attachment":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/media?parent=449"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/project_category?post=449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}