{"id":451,"date":"2022-09-16T14:19:49","date_gmt":"2022-09-16T14:19:49","guid":{"rendered":"https:\/\/www.teapotvfx.com\/?post_type=project&#038;p=451"},"modified":"2023-05-02T15:26:26","modified_gmt":"2023-05-02T15:26:26","slug":"kraj","status":"publish","type":"project","link":"https:\/\/www.teapotvfx.com\/sk\/project\/kraj\/","title":{"rendered":"Kraj"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Rok: 2022<br>CGI - 3D Anim\u00e1cia<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Produkcia: DIGITRIXX<\/h5>\n\n\n\n<p>Spolupracovali sme na v\u00fdrobe troch CGI spotov s anim\u00e1ciou a simul\u00e1ciami. Na\u0161e \u0161t\u00fadio zastre\u0161ilo tvorbu vizu\u00e1lneho obsahu spotov od dizajnu po dodanie vyrendrovanej anim\u00e1cie z 3D. Vytv\u00e1rali sme mot\u00fd\u013ea z m\u00faky, zeleniny, ovocia a mlieka a okolit\u00e9 elementy, s ktor\u00fdmi interagoval ako vznikal a letel.<\/p>\n\n\n\n<p>V kampani bol pou\u017eit\u00fd mot\u00fd\u013e, ktor\u00fd je \u00fastredn\u00fdm mot\u00edvom klienta siete potrav\u00edn Kraj. S t\u00fdmto prvkom chcelo spolupracuj\u00face \u0161t\u00fadio pracova\u0165 \u010falej a z\u00e1rove\u0148 propagova\u0165 jednotliv\u00e9 potraviny ako pe\u010divo \u010di ovocie a zeleninu. V anim\u00e1cii sa vzn\u00e1\u0161aj\u00fa najsk\u00f4r dve pe\u010div\u00e1 a po zrazen\u00ed vznikne m\u00fa\u010dny mot\u00fd\u013e, potom zelenina a ovocie a\u017e vznikne ovocn\u00fd mot\u00fd\u013e, nasleduje mlieko a mlie\u010dny mot\u00fd\u013e. <\/p>\n\n\n\n<p>V 3D priestore sme vytvorili virtu\u00e1lne modely, ktor\u00e9 sme animovali. Vypracovali a vyrobili sme aj efekty m\u00fa\u010dneho oblaku po zr\u00e1\u017eke pe\u010d\u00edv, \u010di v\u00edru ovocia a zr\u00e1\u017eky dvoch pr\u00fadov mlieka. 3D modely pe\u010diva a zeleniny sme vytvorili 3D skenovan\u00edm re\u00e1lnych produktov z pultov potrav\u00edn Kraj pou\u017eit\u00edm na\u0161ej 3D skenovacej technol\u00f3gie. Tak sme do reklamy dostali realistick\u00e9 objekty zodpovedaj\u00face ozajstn\u00fdm produktom n\u00e1\u0161ho klienta. K spolupr\u00e1ci na tvorbe t\u00fdchto 3D animovan\u00fdch klipov pre sie\u0165 potrav\u00edn Kraj n\u00e1s v roku 2022 oslovilo postproduk\u010dn\u00e9 \u0161t\u00fadio Digitrixx, ktor\u00e9 malo na starosti z\u00e1vere\u010dn\u00fd compositing a 2D anim\u00e1ciu grafiky.<\/p>","protected":false},"featured_media":452,"template":"","project_category":[8],"class_list":["post-451","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-advertisements"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/project\/451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/media\/452"}],"wp:attachment":[{"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/media?parent=451"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.teapotvfx.com\/sk\/wp-json\/wp\/v2\/project_category?post=451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}