Production: KAT Studio
We created a 3D visualization and digital model of a Cupcake made from non-edible materials, which was designed to fit in with the overall character of the shopping center’s advertising campaign. The client, Aupark, tasked us with producing a stylized image of the Cupcake adorned with gems, gold, and sapphires. Our goal was to create a digital 3D model that would allow for unlimited possibilities to change the image while balancing on the edge of reality and stylization.
Once the client approved the final visuals, we lit and rendered the 3D model of the cake to create a high-resolution image. This was then delivered to KAT Graphic Studio, who incorporated it into their own designs to suit the client’s needs. The campaign was launched in 2013.