Agency: Elite – Monday Lovers
During the pandemic period, we created a commercial for the school tutoring grant program. The feature clip uses Color Grading to convey the story of children’s journey to school and their collective efforts to catch up on missed attendance, all without any dialogue. The story unfolds on a sunny day, outdoors, where we have artfully emphasized the corporate colors of ZSE Foundation on the main characters’ clothing. Additionally, we’ve used color grading to soften the color palette of the autumn sunny day, giving it a feel reminiscent of Indian summer. The result is an eye-catching and engaging video that captures the viewer’s attention.